The Lidl middle food aisle got me again and this time with these Shore The Scottish Seaweed Co sweet sriracha seaweed chips.

This bag comes with 3.2 portions of light and airy chips and back in 2020 they got a Great Taste award. They also have peking duck and lightly salted flavours but they didn’t seem to have any of those in my Lidl when I grabbed these.

The flavour left me a little thrown off at first as the very first bite tasted more like a BBQ chip than a sweet sriracha but over time they did become more of a chilli sweet instead.

As for the texture? Decent enough. The only way I can describe it is as a mixture between a Quaver and a Square in terms of being melt in the mouth but also having a bit of a crunch to go with them. I think the Square thing comes from their general square appearance, slightly curved and with the odd little air pocket on them too.

But. And this may be a hill I’m willing to die on. This brands talks about how all their seaweed is sustainably sourced. Well. It’s a bit easier for that statement to be true when there’s only 7% seaweed in a bag of these chips. They are actually 30% quinoa. Which in my world makes these quinoa chips instead.

And here’s the thing. I would have still purchased them as quinoa chips and I’m sure a lot of people after non-gmo, non-MSG and gluten-free chips would have as well. It really strikes me that the only possible reason they honed in on the seaweed is it sounded better for the marketing puns and the choice of name and that they’re actually completely happy to mislead the public by calling them seaweed chips.

Have you had these? What did you think? Does finding out they’re not mainly seaweed change your opinion on them?